Trusted by pet owners

The Animal Expert Who Writes Copy That Converts

My Story

Most copywriters research your industry online. I have been living the animal world for over four decades.

I began riding and caring for horses in my teens, learning the deep connection that exists between humans and animals. That foundation taught me something invaluable: every animal has a unique personality, and success comes from understanding what motivates them.

Over the years, my animal family grew. A flock of chickens in the backyard. Dogs who became my constant companions. Then came three rescue dogs who changed everything.

From Rescue To Performance

These weren't just any rescues. Tess was a young black lab/pit bull mix who had been abused so much that she came to me as a vicious dog! Tazz was a Border collie/Australian cattle dog mix who was completely deaf! Nicky was a very smart and sweet yellow Lab/pit bull mix.

I transformed these three discarded dogs into a performing trick team that captivated audiences at schools and events across the region. Watching crowds light up as my former rescue dogs performed intricate tricks taught me the power of storytelling and emotional connection.

Enter Quincy

When I found a 24-hour-old abandoned Boer goat, weighing just 5 pounds, I never imagined he would become part of the trick dog team. I bottle-fed him and he bonded with me, but also the three dogs.

At just six weeks old, Quincy performed with the dogs at one of our performances. Today, he is still part of our pack, proving that family comes in all shapes and sizes.

The Writing Life

Throughout my animal journey, I studied graphic design, and worked in the advertising and printing fields, including as Art Director of a small advertising agency.

I also began to write more, another love of mine. I wrote and published 18 books on Amazon, mostly about animals. My graphics background enabled me to design and format these books for both print and e-book forms.

Here is what I learned the hard way: Great content means nothing without great marketing.

Despite having valuable expertise and well-written books, I struggled to reach the audience who needed them most. My books sat undiscovered because I did not know how to market them effectively.

That painful lesson became my greatest asset.

The Connection

I realized that countless pet businesses face the same challenge. Veterinarians, trainers, groomers, pet product companies - they know their stuff inside and out, but struggle to communicate their value in a way that moves people to action.

They needed someone who understands both sides: the deep animal expertise AND how to translate that into compelling copy that converts.

That someone is me.

Why This Matters For Your Business

When you work with me, you are not just hiring a copywriter who Googled 'pet industry trends.' You are partnering with someone who:

• Understands the human-animal bond because I have lived it across multiple species for over four decades

• Knows what motivates pet parents because I AM one, with dogs, cats, chickens, and a goat who thinks he's a dog

• Gets the business side because I have experienced the frustration of having great content that doesn't sell

• Speaks your language authentically, whether you're a veterinarian, trainer, groomer or pet product entrepreneur

My Mission

I help animal businesses bridge the gap between expertise and sales. Your knowledge deserves to reach the people who need it most - the pet parents who are searching for exactly what you have to offer.

Let's make sure they find you.

"The greatness of a nation and its moral progress can be judged by the way its animals are treated." - Gandhi

I believe the same is true for businesses. The pet industry is filled with people who genuinely care about animal welfare, and that is exactly who I want to help succeed.

About

My beloved trio of trick performers, Tess, Nicky and Tazz, the teachers who inspired everything I do today. These three were also the inspiration for a weekly training blog that I wrote, which attracted 6,000 subscribers.

Busted! The trio confessing their crimes, with a surprise guest appearance by the evidence.

This is Quincy. He nailed it in one shot. He also reads cue cards. Yes, really.

Let's Write Your Success Story

You've read my story - now let me help you write yours.

Whether you need copy that connects with pet parents, designs that stand out, or a complete marketing package that does both, I bring 40+ years of real animal experience to every project.

No more wondering if your copywriter really 'gets' the pet industry. No more explaining why pet parents make decisions with their hearts. I really know - because I am one of them.

Ready to work together?

Let's discuss how my experience can help your pet business reach the customers who need you most.

Pet Copy Expert

Copywriting for businesses by someone who's lived the animal world for 40+ years

© 2025 Pet Copy Expert • All Rights Reserved

Published Animal Author • 6,000 Blog Subscribers • 40+ Years Animal Experience • Former Advertising Agency Art Director • Copy That Converts